Museum Exhibition Identity
I created a theoretical travelling museum exhibition and made an accompanying brand identity guide. This exhibition would travel to different art museums and would showcase art of all mediums created by LGBTQ+ artists and designers. I chose the name Throwing Stones as a callout to the Stonewall Riots, as well as to make the metaphor of a stone being tossed into still water creating ripples, as queer artists have made ripples of influence in the art world.
To create the identity of the exhibition, I started with determining the color scheme. I wanted colors that were emblematic of the culture, so pink and blue were a must, as well as a couple accent colors which felt more modern and fit the avant-garde theme. The typeface for the logo evokes a certain nostalgia for past decades, while the paired typeface provides balance with a contemporary feel. Together these represent the timespan of the show, from the 1950s to now.
![](https://assets-global.website-files.com/625372ff4a187585dd431046/625710f01a714b7c0e26db47_Brand%20Identity%20Guide%20Final2.png)
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![](https://assets-global.website-files.com/625372ff4a187585dd431046/625711311fd04d0938ccabeb_Brand%20Identity%20Guide%20Final4.png)
![](https://assets-global.website-files.com/625372ff4a187585dd431046/62571152c21145bf28d6016e_Brand%20Identity%20Guide%20Final5.png)
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![](https://assets-global.website-files.com/625372ff4a187585dd431046/625710d48b9c5e2c78ec1ac0_Brand%20Identity%20Guide%20Final.png)
Brand Applications
![](https://assets-global.website-files.com/625372ff4a187585dd431046/625712e50ac279457e2b8081_Brand%20Identity%20Guide%20Final7.png)
![](https://assets-global.website-files.com/625372ff4a187585dd431046/625713769f189181aa98b9a8_Brand%20Identity%20Guide%20Final8.png)
![](https://assets-global.website-files.com/625372ff4a187585dd431046/62571452612c5067929969da_Brand%20Identity%20Guide%20Final9.png)
![](https://assets-global.website-files.com/625372ff4a187585dd431046/6257151d8e99666e16644c5b_Brand%20Identity%20Guide%20Final10.png)